eCommerce
$7M+
A guest offer that paid for itself
- Problem
- Party guests left value on the table, and the old process cost money to run.
- Result
- $7M+ incremental revenue and $400K+ in cost savings.
Building is cheap. Knowing what to build is the job.
Digital product and experience executive. Twenty years leading product, UX design and research, and still building.
$100M+Incremental revenue delivered by teams I led over five years
70 → 45Days to market on major initiatives, after a new operating model
12 · 50Product, UX and research org I ran; largest consulting team I led
20+Years across eCommerce, SaaS, direct selling, media and consulting
Ask about my work
Short on time? Ask a question.
Answers come only from this site, my resume and my Product Paradigms. No confidential information is included.
AI can make mistakes. Confirm anything important with Brad.
Selected work
Each one started as a problem, not a feature request.
Seller onboarding
+5%
The first two months, rebuilt
- Problem
- New sellers stalled between signing up and making their first sale.
- Result
- Productivity up 5% in the first two months; $2.6M anticipated yearly lift.
Checkout
$1.2M
One step between cart and checkout
- Problem
- Order value had flattened, and recommendations were guesswork.
- Result
- $1.2M incremental, with ongoing A/B tests on the algorithm.
Financial services, consulting
+36%
Reviving a neglected app area
- Problem
- A key mobile area was lagging, with no product owner.
- Result
- Usage up 36% and conversion up 15% after I stepped in as owner.
Events marketplace startup
−40%
Support that answered itself
- Problem
- The same customer questions kept landing on the support team.
- Result
- A knowledge base cut support requests 40% in its first month.
Full case studies, including what we chose not to build, are available in conversation. Figures here are the same ones on my resume; client and employer specifics stay private.
A product point of view
Brad’s Product Paradigms
Ten beliefs shape how I run product. Four of them come up in every serious conversation.
Paradigm 1
Direction beats speed
Speed is table stakes now. The question is whether we’re fast at the right things.
Paradigm 3
Strategy is what we won’t do
Show me what you decided not to do, and I’ll tell you whether you have a strategy.
Paradigm 6
Demos aren’t products
A demo proves the idea can work. Production proves customers can trust it.
Paradigm 9
Builder-executive
I lead through others, but I never stopped building. Ask me what I made last month.
All ten, with the belief and the proof
I-D3-M operating model
Nothing reaches engineering without clearing two gates.
- Intake
- Discovery
- Invest?
- Definition
- Build?
- Development
- Measure
PProduct
DDesign
EEngineering
The gate decides whether we build. The trio keeps refining how. Product (P), design (D) and engineering (E) iterate from Definition through Development. Requirements and UX stay open until it ships.
Briefs, not PRDs
Initiative briefs, opportunity statements, prototypes and technical guardrails replace long requirement documents.
Scored, not lobbied
Every bet is scored on Impact, Effort and Confidence and tied to an outcome pillar on the roadmap.
Reviewed every quarter
A quarterly strategy review restates the bets, checks results and keeps a killed list so what we dropped stays dropped.
Builder lab
Things I built this year, by hand, with AI.
Wednesday · October 14
Sample data
Tonight’s 7:30 demo is the one thing setting today apart.
3meetings today
1reply waiting on you
4new roles matched
3newsletters briefed
2deals on watch
Today, liveCalendar, email and notes, refreshed through the day
11:30 AMLunch with a former colleague
3:00 PMRecruiter sync
7:30 PMProduct demo
Inbox since the brief
0 unread from people
Nothing new since the morning brief.
Priorities3 open
- Today
- Today
- Later
Replica of my real Command Center. Names and details changed.Try the checkboxes.
Daily tool
Command Center
A morning brief and live dashboard that reads my calendar, inbox and notes, then tells me the one thing that matters today. Built for fast decisions and quick actions.
ClaudeConnected dataScheduled agents
Live on this page
The “Ask about my work” assistant
An AI assistant that answers questions about my experience using only my resume, this site and my Product Paradigms. I wrote its knowledge base and rules, and built the backend with retries, a fallback model and a spend alert.
Claude APICloudflare WorkersGuardrails
You’re looking at it
This site
Designed and built on my own design system, below. No template, no page builder.
Bowers design system
Confident type, a neutral canvas, color with intent.
This site runs on it, in light and dark, to WCAG 2.1 AA.
Color
canvasPage ground
inkText
signalThe one accent
field-navyDeep section
field-forestDeep section
field-clayOnce per page
field-sageRelief
surface-sunkenRecessed
Type
DisplayArchivo 125%
HeadingGeist 500
Lead text, lightGeist 300
$184.00 · 07:30Geist Mono
Components
Shape
Interactive things are pills. Containers are soft. Never the other way round.
Depth
Depth comes from surface color. Shadows only for things that float.
Color
One pine signal per view region. If two things are pine, one is wrong.
Motion
In a row of choices, one highlight glides to whatever your pointer is nearest. Try the chips.
Resume
Download PDF resumeJul 2021 – Oct 2026
Pampered Chef
Sr. Director, Global Digital Product Management · Apr 2026 – Oct 2026
Director, Digital Product Management · Jul 2021 – Apr 2026
Led global digital product for customer and consultant experiences across a global eCommerce ecosystem, with a team of 12 across Product, UX Design and UX Research.
- Teams delivered $100M+ incremental revenue over five years.
- Built an AI-centered operating model that cut time to market from about 70 days to under 45.
- Built a Claude-based design system from scratch and wired it into the development pipeline.
Jul 2017 – Jul 2021
Valtech (formerly Kin + Carta)
Director, Product Strategy · Feb 2021 – Jul 2021
Senior Principal, Product Strategy & Delivery Leadership · Jul 2017 – Feb 2021
Defined and delivered product for clients across industries; led teams of up to 50 on one engagement.
- Mobile product owner for a financial services firm: usage up 36%, conversion up 15%.
- Built a disputes middleware and agent servicing platform for a consumer finance leader.
- Ran product vision and North Star workshops for an industrial manufacturer.
Sep 2014 – May 2017
Kapow
Partner, Product & Product Marketing Director · Sep 2014 – May 2017
Built the product team from scratch and shipped the first real-time corporate event booking platform, helping close a 2015 funding round.
Apr 2009 – Sep 2014
Redbox Instant by Verizon · Redbox
Manager, Consumer Product Management (Web, Mobile, TV) · Jan 2012 – Sep 2014
Sr. Program Manager and Senior Analyst roles at Redbox · Apr 2009 – Jan 2012
Launched and ran every consumer platform (web, mobile, TV) for the Redbox and Verizon streaming joint venture.
Get in touch
Strategy and the hands to build it.
I’m talking with companies about senior-level product and digital experience roles.
•••••••••• @ gmail.com